Society for Human Resource Management

  • Senior Specialist, Digital Communication

    Job Locations US-VA-Alexandria
    Job ID 2018-1226
    Brand & Member Value
  • Overview

    The Role:


    The Senior Specialist, Digital Communication is responsible for the design and delivery of communication strategies, providing messaging leadership and actively facilitating community engagement support for the organization’s Certification department. The position’s primary focus is to provide active, consistent, and meaningful communications about the certification program to internal and external stakeholders using a variety of platforms to drive program participation, involvement and retention results.




    Your Day:


    • Develop, manage and implement the annual overarching communication plan and engagement strategy for the Certification Department in collaboration with internal stakeholders.
    • Engage with internal and external business partners to identify key certification messages, ensure alignment of messaging themes and priorities, and create consistent and clear communications across all channels.
    • Lead all efforts to develop social media and communications content.  This includes serving as the principal manager and content developer for the Certification’s social presence on media platforms including: LinkedIn, Twitter, Facebook, etc., managing message development and circulation activities associated with the Certification Ambassador program and leading/coordinating certification management meetings.
    • Manage the content development and editorial processes for the monthly certification newsletter, including the recruitment of contributors, identification and/or vetting of story lines and the development of original content when needed. Duties also include managing editorial contractor responsibilities to ensure timely and quality deliverables within budget.
    • Participate in meetings as appropriate to provide guidance and expertise related to the Certification program, ensuring internal and external alignment to the organization’s priorities for certification. This includes but is not limited to employer acceptance, value of accreditation, SHRM recertification.
    • Coordinate and expand communications initiatives in collaboration with the Certification engagement team and other Ambassadors.
    • Develop, share and update contents of Certification documentation, including but not limited to Handbook, Recertification Requirements and Provider Guide, as well as the Body of Competency and Knowledge.
    • Execute community engagement strategy, and serve as the point of contact for general inquiries, events, conferences and related public speaking requests.


    Must Haves:


    Bachelor’s degree in Communication, Journalism, Marketing/Advertising, Human Resources, or a related field.

    5 years of progressive professional experience in corporate or non-profit communication, journalism, public affairs, public relations or a related field.
    Prefer: 7 years of progressive professional experience in corporate or non-profit communication, journalism, public affairs, public relations or a related field.

    Experience working with membership organizations, association-based certifications or within a credentialing environment.  Experience managing contract-based relationships with partners, vendors and service providers.

    Strong written and verbal communication skills, with special emphasis focused on proactive strategic messaging and crisis communications.

    Comprehensive skills managing social media and public affairs communication programs.

    Strong presentation skills with the ability to influence a wide range of audiences.

    Proficiency with MS Office.

    Strong collaboration skills and team oriented.

    Project management skills.

    Prefer: Deep knowledge of social media eco-system and communications strategies and experience with film, video, and related presentation software platforms.

    Physical Demands:

    Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.

    Work Environment:

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Work is regularly performed in a professional office environment and routinely uses standard office equipment. 

    This job requires occasional travel 0-10%.

    The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

    ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: or TDD (703) 548-6990.




    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed