Society for Human Resource Management

  • Specialist, Membership and Marketing

    Job Locations US-VA-Alexandria
    Job ID 2018-1245
  • Overview

    The Role:


    The Specialist, Executive Segment is responsible for supporting and executing tactical initiatives that directly align with SHRM’s affiliate, HR People + Strategy (HRPS) for the executive segment membership acquisition, retention, and engagement strategy. This includes successfully incorporating HRPS’s member value propositions into all related membership campaigns, ensuring incremental rates of response and prospect conversion. The role also supports HRPS programs, including affiliate initiatives, coordinating and handling event marketing and tradeshow requirements, and work cross-functionally to further enhance HRPS’s membership capabilities, member value and brand equity across the profession.


    Your Day:

    • Execute tactical membership-related initiatives to achieve HRPS’s executive membership acquisition growth targets, as well as enhancing member retention and engagement metrics.
    • Implement membership campaigns that leverage HRPS’s value propositions, compelling benefit messaging and proven conversion techniques, to achieve incremental response/ROI.
    • Collaborate with cross functional teams to identify cross-selling and prospecting opportunities across current and potential new members in strategic functions, leveraging market research data and Persona targets.
    • Design, project manage and execute the overall marketing campaign tactics to include, but not limited to: messaging; collateral design production; mailing schedules; mailing list segmentation; print and digital advertising campaigns; lead generation; e-mail marketing; outsourcing of projects with vendors; survey execution; and vendor selection.
    • Perform data tracking and digital/DM/email campaign performance reviews with a consistent and optimization-driven analytical focus. Present findings and improvement recommendations regularly.
    • Optimize prospect conversion strategies with own print and digital membership initiatives, and leverage internal creative resources to deliver ad placements, SEO/SEM, and interactive campaigns while ensuring message and tone aligns with the HRPS brand and strategy.
    • Support and execute tactical initiatives that directly align with HRPS’s conference strategy.
    • Contribute to HRPS tradeshow events, member engagement and communications, executive segment marketing and reporting requirements.   
    • Provide support in the development of Membership and Brand and Member Value presentations and project requirements, and ensure compliance with budget management goals.
    • Fulfill acquisition and retention targets of growing membership conversion rates by expanding house file databases, providing effective feedback to improve response rates on print, and creative and digital advertising campaigns.
    • Participate in Agency partner engagements to deploy digital acquisition marketing programs.
    • Support all membership activities including maintaining the member database; fulfillment, renewals, and acknowledgments; and marketing offers to members.
    • Maintain and update the online presence including the website, organization’s app and social networks such as Twitter and LinkedIn.
    • Execute tactical conference marketing-related initiatives to help in achieving HRPS’s conference goal targets.
    • Serve as primary project manager for all conference marketing campaigns and ensure projects are executed within budget
    • Develop and implement marketing plans for small meetings.
    • Other duties as assigned.


    Must Haves:

    • Bachelor’s in Marketing or a relevant field.
    • 4 years of professional experience and/or training in direct marketing, association marketing or marketing communications, to include proficiency in lead generation, collateral development, database segmentation, website analytics, customer relationship management systems, copywriting, proofreading and editing, e-mail marketing, analytics and SEO/SEM marketing.
    • Experience with email platforms, email reporting, Google Analytics, and Google Ads.
    • Excellent oral, written communication and presentation skills.
    • Strong analytical, judgment, problem-solving and decision-making skills.
    • Ability to multi-task and work in a fast-paced environment.
    • Excellent organization skills with attention to details.
    • Proficiency in Microsoft Office software applications – MS Word, Excel, PowerPoint, and Access.
    • Ability to build consensus.
    • Strong project management skills with the ability to work on cross-functional team projects.

    Let us know if you also have:

    • Membership Marketing, Event Marketing or association experience.
    • Experience with Netsuite.
    • Working knowledge of marketing automation software.

    Physical Demands

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.


    Work Environment


    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.


    The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

    ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: or TDD (703) 548-6990.


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