Society for Human Resource Management

  • Director, Event Experience & Content Strategy

    Job Locations US-VA-Alexandria
    Job ID 2018-1278
    Category
    Communications
  • Overview

    The Role:

     

    The Director, Event Experience & Content Strategy translates complex policy issues into original events and related audience experiences. The Director uses content strategy to develop a variety of events and programs on issues facing businesses. The Director will lead the content creation for SHRM’s marquee conferences and will partner with internal colleagues and external clients to build new opportunities and share best practices.

     

    As a senior member of SHRM’s brand and communication team, the Director will promote the brand, define SHRM’s reputation, and support SHRM’s business goals through powerful in-person storytelling opportunities. 

    Responsibilities

    Your Day:

    • Lead and manage the content development and execution for SHRM’s marquee convenings, from thematic framework, topic ideation, visual identity, creative execution, speaker recruitment, moderator preparation and on-site production.
    • Serve as a critical member working cross-functionally with the events, communications and marketing teams, partnering with colleagues on event operations, sponsorship activation, and audience development and registration.
    • Provide strategic direction to ensure content strategy is executed across channels to support and mirror event activations for the greatest audience impact.
    • Play a front-of-business role to conceive of, package, and pitch new event opportunities in collaboration with the marketing, brand and events teams.
    • Serve as an active consultant across the organization to encourage program innovation, share best practices, and deliver success and ROI.
    • Be a generous and entrepreneurial leader and team contributor.
    • Align business strategy to communication objectives and ensure pull-through in all events and PR activations.
    • Provide leadership of measurement framework to showcase outputs and outcomes of programmatic success.

    Qualifications

    Must Haves:

    • Bachelor’s Degree in Marketing, Communications, or similar field
    • 7 years experience in a similar work environment
    • Content development background
    • Voracious consumer of current events and the newsmakers driving those stories, with an eye to uncovering new voices and trends
    • Experience with live/broadcast production and stagecraft and a diverse multimedia skillset
    • Creative and strategic thinker
    • Ability to forge strong relationships with stakeholders at all levels
    • Persuasive communications skills and self-possession in presentation
    • Exceptional writing, editing, and verbal skills
    • Ability to manage complex and fast-changing program elements and prioritize effectively in response
    • Entrepreneurial spirit, track record of initiative, and ownership of work
    • Creativity and initiative required.
    • Bold and curious sense of purpose
    • Able to appropriately and positively represent SHRM to external constituents.
    • Fully computer literate.
    • Social media fluency
    • Exemplary organizational skills, judgment, ability to balance multiple priorities with attention to detail, and adherence to deadlines.

    Let us know if you also have:

    • Content development background with experience in media events or agency environment
    • Digital skills

    Physical Demands

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

     

    Work Environment

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    This job requires moderate travel 20-30%.

     

    The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

    ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990.

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