By making the connection between brand and members, Marketing guides SHRM’s voice as the world's largest HR membership society. Marketing aids SHRM in serving HR professionals and the profession worldwide by driving a member-centric mindset and personalized member experiences that serve to generate greater lifetime value. By utilizing best practices, market research, competitive intelligence and analytics, Marketing develops strategies that leverage membership scale and positively impact SHRM’s strategic imperatives and business operating plan goals. Marketing programs drive membership growth, certification and recertification, professional development and financial margin objectives.
The Senior Specialist, Event Marketing will support and execute tactical initiatives that directly align with SHRM’s conferences strategy. This individual will develop and implement marketing campaigns to include segmentation, print direction and development, copy writing and messaging, email communications, digital marketing, web content and enhancement, brand management, reporting and metrics, and other advanced marketing activities.
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Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).