SHRM, the Society for Human Resource Management, creates better workplaces where employers and employees thrive together. As the voice of all things work, workers and the workplace, SHRM is the foremost expert, convener and thought leader on issues impacting today’s evolving workplaces. With 300,000+ HR and business executive members in 165 countries, SHRM impacts the lives of more than 115 million workers and families globally.
The Director of Integrated Marketing is a self-motivated, dynamic, critical thinker with a deep understanding of marketing, audience behavior, cross-channel messaging, content creation, branded PR campaign strategy and measurement/analytics. The role will drive the marketing strategies of SHRM and measure the impact of content in order to achieve revenue goals. The director will strategize and understand the impact of an integrated marketing plan by working with product and membership marketing, communications, sales, editorial, government affairs and research to distill key benefits into marketing messages. This role will lead the development of compelling, audience-specific messages and content, and will execute multi-channel market strategies and campaigns. The Director will create strategic and measurable project plans, including goals, messaging, call to action, and distribution channel execution plus analyze results for optimization.
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Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires occasional travel 0-10%.
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).