By making the connection between brand and members, Marketing guides SHRM’s voice as the world's largest HR membership society. Marketing aids SHRM in serving HR professionals and the profession worldwide by driving a member-centric mindset and personalized member experiences that serve to generate greater lifetime value. By utilizing best practices, market research, competitive intelligence and analytics, Marketing develops strategies that leverage membership scale and positively impact SHRM’s strategic imperatives and business operating plan goals. Marketing programs drive membership growth, certification and recertification, professional development and financial margin objectives.
With core focus on promotion of products that drive member involvement and increase lifetime value, the Product Marketing Specialist will manage the strategy of educational product lines as well as the execution of multi-channel content to drive conversion to these products. Under the direction of the Director, Product & Enterprise Marketing, the Product Marketing Specialist initiates, supports and manages the marketing strategy and is responsible for achieving key metrics, sales goals and demonstrating the ROI and effectiveness of the marketing campaign to the internal client/product owner.
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Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is regularly performed in a professional office environment and routinely uses standard office equipment.
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: email@example.com or TDD (703) 548-6990.