Society for Human Resource Management

SHRM Foundation Integrated Marketing Manager

Job Locations US-VA-Alexandria
Job ID 2020-1479
Marketing Communications


The Marketing Communication department is responsible for informing all of SHRM and SHRM Foundation’s audiences on programs, thought leadership, mission and activities in a positive, consistent and credible manner. The team encompasses Brand, Experience, Product Marketing, Membership Marketing and Integrated Content Marketing. The collective team engages in a variety of work related to managing SHRM/SHRM Foundation’s reputation and brand image as well as elevating the reputation to business leaders and policy makers on a broader, global scale. It is also responsible for publicly protecting and defending SHRM Foundation’s reputation and brand. Typically, this means strategizing and telling the SHRM Foundation’s stories and CTAs to key audiences and influencers.


The Foundation is committed to elevating and empowering HR as a social force through its innovative solutions to workplace inclusion challenges and through its programming designed to inspire and empower the next generation of HR leaders.  It is the 501(c)(3) affiliate of SHRM, the voice of all things work.  Under the direction of the Director of Integrated Marketing at SHRM, the SHRM Foundation Integrated Mareketing Manager tells the stories of SHRM Foundation as the leader in positive social change impacting all things work; manages SHRM Foundation’s PR and content strategy and implementation, and ensures collaboration and cohesion to the masterbrand storytelling of SHRM. This role will be the strategist for a wide variety of integrated communication campaigns. The role will change the world of work by engaging donors, influencers and audiences across global media, events and content platforms for both internal and external audiences. 


The role will manage all strategic messaging throughout SHRM Foundation and lead the content creation campaigns and assets. S/he is responsible for positively impacting donor engagement and stakeholder experience by leading the delivery of consistent, transparent, and relevant campaigns. The role will measure the impact of these PR campaigns and individual pieces of content in collaboration with the fundraising and programmatic teams. 


Your Day:

  • Manage cohesive brand alignment in all deliverables, with specific focus on developing and project managing organization-wide PR campaigns, content and graphics collateral for marketing and support messaging for the SHRM Foundation.
  • Develop PR/communications plans and execute tactics at an exemplary level across stakeholders and channels. With a focus on strategy, tactical plans, messaging and execution.
  • Drive communications strategies that are aligned with SHRM Foundation's business goals.
  • Lead development of long-range communication plans, goals, objectives and analytics of measurement for ROI output.
  • Work cross-function to ensure a consistency in message across all departments and projects.
  • Develop PR campaigns and messaging for SHRM Foundation.
  • Uphold the SHRM/SHRM Foundation brand with conveyance of appropriate tone, purpose, & voice.
  • Lead development and execution of annual campaigns and marketing collateral for specific programs created and run by the SHRM Foundation, such as Getting Talent Back to Work and Employing Abilities for All, etc.
  • Lead development of marketing collateral for donors.
  • Lead development of social media campaigns and departmental editorial calendar for the Social Media team working collaboratively with the in-house social media team.
  • Creative project management of programs/initiatives/campaigns.
  • Manage lead gen, data management and mass outreach. 
  • Other writing assignments to support SHRM Foundation events and master brand.
  • Other duties as assigned.


Must Haves:

  • Bachelor’s degree in Public Relations, English, Communications, Journalism, Marketing or a related field.

  • 6-9 years of relevant experience, including:

    • managing cohesive brand alignment in all deliverables, with specific focus on developing organization-wide PR campaigns

    • being proactive in pitching and engaging members of the media

    • writing, editing and content creation

    • working with the mass media.

  • Project management and organizational skills with meticulous attention to detail.
  • Expertise in PR strategy, audience insights and content marketing.
  • Understanding of audiences specifically donors and mass media/influencers.
  • Strong written and oral communication skills, including excellent writing, grammar and proofreading and editing skills.
  • Ability to prioritize, plan and execute responsibilities independently.
  • Ability to multitask and reprioritize throughout the day
  • Demonstrated leadership skills (inspiring, problem solving, communication across multiple organizations, executing) to champion a productive, motivating organizational culture.
  • Ability to manage a diverse workload in a demanding and dynamic workplace.
  • Proficiency in SharePoint and Instapage platforms, social media platforms, Marketo and SalesForce marketing systems
  • Ability to be comfortable providing clear, concise reporting to stakeholders and executive management.
  • Strong interpersonal skills and the ability to work with all levels of staff and members.Collaborative and team-player skills.
  • Working knowledge of AP Style and journalistic principles.

Let us know if you also have:

  • PR agency experience.
  • More than 8 years of progressively responsible professional level experience including an extensive communications and PR strategy background.

  • Previous work experience leading communications strategic planning and directly managing nonprofit communications within a large brand.

  • Agency and/or nonprofit experience.

Physical Demands


Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading. Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.


Work Environment


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires moderate travel 0-10%.


The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).


We do not sponsor applicants for work visas.


ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: or TDD (703) 548-6990.


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